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Side by side, at a glance.

Attribute	Plausible AnalyticsSimple, privacy-friendly website analytics.	Google AnalyticsGoogle's free website and app analytics.
Pricing	Paid Free trial, then paid plans	Free Free to use
Level	Amateur & Pro	Amateur & Pro
Heat	34	74
Categories	Distribution	Distribution
Pros	+ No cookie banner needed + Readable in a minute	+ Free and the industry standard + Deep Google Ads integration
Cons	− Paid after the trial (self-hosting is free) − No AI features of its own	− Steep learning curve − Needs cookie consent in many regions
	Visit website ↗	Visit website ↗

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